The Rough-Country Advantage

At Dirt, we ride hard. So it's no surprise we build our wheels to ride the rough trails we seek out. Trail-tested at awesome destinations like Spider Mountain in Texas, Angel Fire in New Mexico, the world famous trails in Moab, the Kingdom Trails in Vermont and tons more all over the states, the Rough-Country line was made to crush the climbs, rail the descents and handle everything else in-between.


Dirt Components Rough-Country Wheel Dirt Rag Photo

3mm Hookless Bead

This is your strike zone, better make sure it's a strong one! We go wider, and this let's you go bigger. A rounded edge is nice to your tubeless tires, too.

Overbuilt Rim to Nipple Interface

Rim deflection from impacts causes spokes to lose and regain their tension in one rapid, violent event. We put more material at this point and throughout the rim to deal with the whole system, rim/nipple/spoke/hub, so every piece can handle the load together.

Competitive Weights

The carbon 27.5" Rough-Country Rim comes in at just 446g.








Dirt Components Coler Mountain Bike Trails Rough-Country Wheels


A Racing Pedigree

With a broad spectrum of cycling disciplines covered, we have a wheel for everyone on the dirt. Cyclocross, Enduro, Gravel, All-Mountain, you're covered.


Dirt Components DE40 Gravel Bicycle Wheel - Rear


Gravel and Cyclocross

Our first deeper section rim, The DE40 packs mountain bike toughness into an aerodynamic package. A small hook to allow for higher pressure tires, this Gravel/CX podium seeker can even summer on your disc road bike with 700x28c tires. Industry Nine Torch Disc Road hubs work with all road style drivers, including Campy.





Dirt MTB Hubs

The Dirt V2.1 MTB hub rocks 4 simultaneously engaging 8.5mm pawls on 36 points of confident engagement. With standard or Boost, 141/QR, 28 or 32-hole options, we've got a crowd satisfying core to your next wheel set. Upgrade and keep your build costs down.

Dirt Components Mountain Bike Hubs V2.1 Boost or Standard







Dirt Components Adam XC Wheels Cyclocross Race



4 year warranty

2 year "jra" crash replacement

This is the whole package.

A deep product warranty on all Dirt Components rims and hubs, an awesome crash replacement policy to get you riding again, what else would you need? A back rub? A puppy?

We can't ship you a puppy OR a back rub...